Rebecca Ratcliffe
Following on from Abby’s post discussing reasons to get active on twitter, here’s some insight from Kate Day – The Telegraph’s social media powerhouse – on how to use twitter as a breaking news platform:
1) If a story is about to break, create new lists quickly
Searching for contacts or tweets is a race against time; the longer you leave it, the more content you’ll have to sift through. Reports of July’s Norway attacks surfaced on twitter before they broke on the wires – and it was this original wave of tweeters who were on the ground and knew what was happening. Following a hashtag for a major event such as the Norway attacks is time consuming, but by moving quickly and fishing out these original tweeters, journalists can cut through the noise. In the case of the Norway attacks, the quick creation of twitter lists enabled The Telegraph to find a case study within 20 minutes.
2) Piggyback
Not sure who to follow? Subscribe to other news organisations’ lists. Reporting on an unfamiliar area? Look at which accounts Reuters’ stringers or local journalists are talking to/retweeting.
3) Know your twitter contacts
Manage your twitter contacts wisely. Which ones will offer colourful quotes? Who is especially opinionated? Who can you trust? Likewise, demonstrate to useful contacts that you appreciate their help – use direct messages to say thanks
5) Use context and think laterally
When Rev Giles Fraser tweeted his resignation from St Paul’s Cathedral last week, journalists rushed to verify his account. The Telegraph reported the news tentatively (‘Fraser appears to have resigned’) while reporters trawled through his newsfeed, questioning a. how many followers does he have? b. who is he talking to? c. does the paper know any of the people he is talking to?